A New Chapter for Classics
LA CHOUETTE DE CHAMPILLON
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EERO AARNIO Originals
Eero Aarnio Originals and Finland's most popular champagne, La Chouette de Champillon, join forces.
Two beloved pioneers in their fields, Eero Aarnio Originals and Champagne La Chouette de Champillon, are embarking on a new, creative collaboration. This unique partnership brings together the international heritage of Finnish design and modern champagne culture, aiming to create entirely new kinds of experiences.
The collaboration is founded on a surprising yet natural soul partnership between the two brands. Both are known for their uncompromising quality and joyful approach. Eero Aarnio's playful and timeless design language is part of the Finnish identity, and La Chouette champagne has become the go-to choice for Finnish moments of celebration.
“We wanted to see what happens when these two worlds are unleashed and give the audience something they have never experienced before.”
"This is a natural meeting of two stories," says Toni Immanen, CEO of Viinitie. "Both Eero Aarnio's design and La Chouette champagne represent joy, quality, and savoring the moment. We wanted to see what happens when these two worlds are unleashed and give the audience something they have never experienced before."
EERO AARNIO ORIGINALS
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LA CHOUETTE DE CHAMPILLON
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EERO AARNIO ORIGINALS | LA CHOUETTE DE CHAMPILLON |
The Owl's Nest will be launched during Slush week.
The joint journey begins during the Slush 2025 event week with a unique installation built around Eero Aarnio's iconic Ball Chair, merging design, sound art, and the pleasure of taste. This installation has been named the Owl's Nest.
At the heart of the Owl's Nest is an immersive soundscape created by the esteemed sound artist DJ Slow, which interprets the character of the champagne and combines it with the sounds of Finnish nature. The experience offers the visitor an opportunity to perceive La Chouette champagne with all senses.
“The Owl’s Nest project is a perfect example of how timeless design can spark new innovations.”
"Eero Aarnio's legacy lives on and continues to inspire new generations. We are extremely excited about this collaboration, which takes his iconic design into a new and surprising environment. The Owl's Nest project is a perfect example of how timeless design can spark new innovations," states Stefan Mahlberg, CEO of Eero Aarnio Originals.
For the launch, Viinitie's office space in Helsinki will be transformed into The Bubble Lounge for the entire Slush week: an Eero Aarnio Originals pop-up showroom and a La Chouette afterwork champagne bar. The space is an open meeting place decorated with Aarnio's classics. In The Bubble Lounge, you can experience the Owl's Nest installation.
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Eero Aarnio (b. 1932) is one of Finland's most internationally renowned and respected designers. He rose to global fame in the 1960s as a bold user of fiberglass and plastic, introducing sculptural forms and playfulness to furniture design. His creations, such as the Ball Chair (1963), Pastil, and Bubble, are not just design classics but pop culture icons, included in the collections of the world's most significant museums. Aarnio's work is characterized by timeless futurism and a belief that design should evoke joy.
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La Chouette de Champillon has become Finland's best-selling champagne by breaking traditional perceptions of luxury. Created by Viinitie and named after the wise owl, the champagne represents a modern approach where authentic small-producer quality, uncompromising taste, and a fair price meet. Its elegant and fruity character has made quality champagne an approachable pleasure for Finns, proving that premium quality does not have to be an exclusive privilege.
Lisätietoa:
Anton Varho, Marketing Manager
Viinitie Oy
+358 400 812 289
anton.varho@viinitie.fi
Stefan Mahlberg, CEO
Eero Aarnio Originals
stefan@aarniooriginals.com